There has been a lot - ranking right up there with baby and pet pix - on social media about the Ice Bucket Challenge. Most of it has to do with ALS. Your friends have done it, their friends have done it, George Bush and Ben Affleck have done it. AND ALS has had a huge financial benefit. Great news for ALS! If you have chosen to participate in this icy challenge, please know what I'm saying here is in no way a criticism of your generosity and participation. The whole ice bucket thing just makes me uncomfortable. I'm a stick in the mud, I know, but I don't like wearing my PJs to school or dressing wacky for crazy day either. I've been cringing since this started. I was wondering about the beginnings of this challenge, and I ran across multiple articles that explained it.  This Is Why Critics Are Slamming the ALS Ice Bucket Challenge  does a decent job, and you don't have to take a subscription or log in like so many I found. I'm not sure the title is really all th...