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Showing posts from November, 2013

Things I Don't Understand (newspaper style)

I was apparently under the false impression that advertisers paid for the ads placed in the newspaper. But I got the following email today that makes me think I've been misinformed all these years.











On Thanksgiving Day, we will deliver to you the biggest newspaper of the year! As always, it is loaded with information you can use and valuable advertising to get your holiday season off to the right start. Because of its sheer size, the Thanksgiving Day newspaper is one of the most expensive to produce and difficult to distribute. And many of our carriers must use additional help to complete deliveries in a timely manner.

Effective this year, we will charge a premium rate of $2.00 for the Thanksgiving Day newspaper. This charge will be debited to your newspaper account on Thanksgiving Day. The small increase in the rate for the Thanksgiving Day newspaper will result in a slightly earlier expiration date for your current subscription term.

We hope you can appreciate the value of the Thank…